ADVISORY 10 — RESEARCH & INTELLIGENCE
Evidence, before conviction.
The institute beneath the other work. Market studies, competitive war-gaming and commercial diligence — AI-accelerated so it moves in weeks, source-traced so every claim can be checked.
IN BRIEF
- Strategy Engineered runs market research, competitive intelligence and commercial diligence for B2B companies and their investors.
- Every claim is recorded in an evidence ledger with its source and a confidence rating.
- Research is AI-accelerated, which compresses the timeline, and human-verified, which is why the conclusions hold.
- Research produces the evidence the other capabilities are built on. It does not run a motion.
01 — THE SITUATION
Most commercial decisions are made on a mixture of a competitor's marketing site, three customer conversations and a strongly held view. That is not a failure of rigour so much as a failure of economics — traditional research costs more and takes longer than the decision window allows, so it is skipped.
The result is a strategy built on claims nobody can trace. When it stops working, the team cannot tell which assumption broke, because the assumptions were never written down separately from the conclusions.
02 — WHAT WE DO
| Market studies | Sizing, structure, channel economics and regulatory shape for a market you are entering or defending. |
|---|---|
| Competitive war-gaming | Competitors modelled as actors with incentives. What they do when you move, and what you do next. |
| Buyer research | Structured interviews with buyers, losers and churned accounts, coded rather than anecdotal. |
| Commercial diligence | For investors and acquirers: whether the commercial story survives contact with the market. |
| Evidence ledger | Every claim recorded with source, method, date and confidence. The register is the deliverable. |
| Scoped questions | Where a single decision hinges on one unknown, we scope and answer it. |
03 — THE INSTRUMENT
“THE EVIDENCE LEDGER”
Mid-market SaaS churn in North America is above 14% net.
OP INTERVIEWS · N=18
STRUCTURED · CODED
LLM-referred traffic converts 2.3x vs. paid search on B2B.
CLIENT ANALYTICS · 6 MO.
COHORT ANALYSIS
Enterprise procurement cycles compressed 22% since 2023.
CONTESTED
VENDOR SURVEY · N=340
ALT · PUBLIC 10-K · N=42
SURVEY · WEIGHTED
Category incumbent A concedes displacement in mid-market.
WIN-LOSS · N=27
STRUCTURED
German mid-cap buyers require local reference in-language.
BUYER INTERVIEWS · N=11
CODED
Outbound reply rate degrades below 4% at >2 mailboxes/domain.
Strategy Engineered CLIENT COHORT
PANEL · 12 MO.
PLG-to-SLG transitions cost 6–9 months of net-new pipeline.
CONTESTED
OP INTERVIEWS · N=9
ALT · ANALYST NOTE · Q2 2025
STRUCTURED
First-party research earns 3.1x more model citations.
SEARCH LOG · 90 DAYS
LOG ANALYSIS
EVERY CLAIM TRACEABLE TO A SOURCE.
04 — WHAT YOU LEAVE WITH
- The research report
- The evidence ledger
- A competitive model with scenarios
- Coded buyer interview findings
- A register of what remains unknown
05 — HOW WE ENGAGE
| THE DIAGNOSTIC | Two to three weeks. The written diagnosis of your revenue system and the sequenced recommendation. The smallest honest engagement we offer. |
|---|---|
| THE SPRINT | Four to eight weeks. One defined problem — a pricing study, an entry study, a launch architecture — taken from question to decision-grade answer. |
| THE RETAINER | Quarterly. Design and build, held to numbers agreed in advance. Reviewed — and cancellable — at every quarter boundary. |
| THE EMBEDDED | We operate inside the motion: a partner and pod accountable for a revenue outcome alongside your team, until the system runs without us. |
ENGAGEMENTS START AT $3,000. SCOPE IS SET AFTER THE FIRST CONVERSATION. WE DO NOT PRICE AS A PERCENTAGE OF MEDIA SPEND.
2–3 wks
FROM QUESTION TO EVIDENCE
AI-accelerated collection, human-verified conclusions, source-traced throughout.
FAQ
- How is AI used?
- For collection, extraction and synthesis at a volume a team cannot match. Conclusions are human. Every claim carries its source so the model's work can be checked rather than trusted.
- Do you do pricing research?
- As a scoped question where a decision depends on it. We do not offer pricing strategy as an ongoing service.
- Can this be bought on its own?
- Yes. Research is frequently the first engagement, and often the only one a company needs.
- Do you work with investors?
- Yes. Commercial diligence for funds and acquirers is a standing line of work.
Bring us a hard problem.
Engagements begin with a conversation, not a proposal. Tell us where growth is stuck. We will tell you — plainly — whether we are the right instrument, and what we would do first.