THE SE360 METHOD
Method is what remainswhen opinion is removed.
Four stages, run in sequence, instrumented throughout. The method is identical across practices; only the subject changes.
Diagnose
Two to three weeks. We map the revenue system as it actually operates — data, motion, message, market. The output is a written diagnosis, not a workshop.
PRODUCES: THE WRITTEN DIAGNOSIS · TYPICALLY 2-3 WEEKS
Design
The GTM blueprint: where to play, how to win, what to build, what to stop. Falsifiable, sequenced, costed. A board-grade document your team can execute without us.
PRODUCES: THE GTM BLUEPRINT · TYPICALLY 3-5 WEEKS
Build
We construct the system alongside your team — positioning, playbooks, pipeline infrastructure, enablement, measurement. Working assets, not recommendations.
PRODUCES: WORKING SYSTEMS · TYPICALLY ONE QUARTER
Run
For engagements that continue: we operate inside the motion, own numbers with you, and transfer the system as your team compounds.
PRODUCES: OWNED OUTCOMES · QUARTERLY, CANCELLABLE
THE INSTRUMENTS
| THE REVENUE SYSTEM MAP | The diagnostic instrument: nine subsystems, forty-plus checks, one written verdict. |
|---|---|
| THE ENTRY MODEL | Geo-expansion's go-or-no-go framework, with kill criteria defined before the first dollar is spent. |
| THE EVIDENCE LEDGER | Every strategic claim in an engagement, tracked with its source and confidence level. |
| THE NARRATIVE STACK | Claim, proof, enemy, story — tested top to bottom until it survives hostile questioning. |
OPERATING PRINCIPLES
- 01Senior people do the work. There is no pyramid beneath the partner.
- 02Every engagement carries a number. If nothing is measurable, we have designed it wrong.
- 03Evidence over authority. The researcher with data outranks the partner with an anecdote.
- 04We say no in the first conversation when we should. Fit is a two-way diagnosis.
- 05The system must run without us. Dependency is a design failure.
Bring us a hard problem.
Engagements begin with a conversation, not a proposal. Tell us where growth is stuck. We will tell you — plainly — whether we are the right instrument, and what we would do first.